WHAT WE DO
Swings. Toss-Ups. Soccer Moms. Purple voters. Whatever the pundits are calling them this week, they are the key to winning any campaign...be it issue advocacy, independent expenditure or even member communications.
Those areas - and where policy meets politics - is where Swing Strategies works. And our goal is your's: bring real people to your side.
We achieve that goal by harnessing a quarter century's experience helping associations, trade organizations and businesses in creating award-winning communication strategies and deliverables - across the country and from direct mail to digital advertising.
services
STRATEGY & CONSULTING
STRATEGY & CONSULTING
STRATEGY & CONSULTING
Our brains are full of new ideas and proven knowledge that can help turn your goals into concrete plans for success.
LEGACY MEDIA
STRATEGY & CONSULTING
STRATEGY & CONSULTING
Broadcast television, cable television, and radio continue to be effective in today's "cut the cord" world. We produce spots that work.
digital media
STRATEGY & CONSULTING
digital media
Social media, targeted ISP, and over-the-top tv must be part of today's effective campaigns. We'll design the ads that get engagement.
direct mail
TARGETED PHONES & TEXTING
digital media
Direct mail is far from outdated...it's still the only guaranteed way to get your message to your target audience. Ours is award-winning.
TARGETED PHONES & TEXTING
TARGETED PHONES & TEXTING
TARGETED PHONES & TEXTING
Old fashioned landline or today's newest cellular... both provide opportunities to deliver your message. We can show you how.
collaterals
TARGETED PHONES & TEXTING
TARGETED PHONES & TEXTING
If your effort is going to put "boots on the ground" you're going to need the materials to back them up. We'll create it to match your entire campaign.
WINNING STRATEGY & COMMUNICATIONS
DSEA "CLOse the gap" campaign
When the Delaware State Education Association (DSEA) wanted help convincing the state legislature to close a special education funding gap that affected more than 21,000 children, they teamed with us.
Harnessing the power of direct mail, targeted data, and digital advertising our campaign focused on persuading Delaware residents to support the cause and contact their legislators.
In the end, the legislature provided millions in additional funding for special education and the campaign won recognition at the 2019 SEAC Awards for its strategy, messaging and creative.
CLICK HERE TO SEE SAMPLES FROM THE "CLOSE THE GAP" CAMPAIGN
US SENATE WRITE-IN CAMPAIGN
In 2010, after a Primary defeat of 2,000 votes out of nearly 110,000, U.S. Senator Lisa Murkowski declared her intent to run a Write-In campaign in the General Election against both a Republican and Democratic nominee.
The National Education Association-Alaska (NEA-AK) turned to us for assistance in earning their members' support for Murkowski's write-in effort.
Utilizing the Senator's positive, bipartisan record on education issues, we delivered a series of direct mail focused on persuading NEA-AK members to support Murkowski and teaching them how to write-in their vote.
Murkowski became the first U.S. Senator in more than 50 years to win a write-in campaign. With more than 19,000 members, NEA-AK members played a key role in her 10,000 vote win margin.
INITIATIVE & REFERENDUM SUCCESS
We have been involved in winning I&R campaigns across the country - either as the general and communications consultant, or part of a larger team.
Our team has helped place stricter regulations on the handling of nuclear waste in Utah, protected the rights of patients and passed ground-breaking open space and environmental programs in Florida, won numerous liquor referendums in Pennsylvania, and much more.